A high-level meeting was held at the PMIU Lahore Office to discuss the commencement of the Social Mobilization operation as part of the Education Component of the Punjab Human Capital Investment Project (PHCIP). As part of the project, 3400 ECCE rooms are being refurbished with provision of age-appropriate furniture, reading books and ECCE kits. Teachers and school leadership are also being trained on ECE pedagogy and administration. The project is also focusing on demand generation of quality ECCE and its allied thematic areas which include Child Safeguarding and Gender Equity in Education. Through Social Mobilization parents and local communities will be engaged for awareness raising on these areas; which will result in improved enrollment in ECCE and public awareness on factors contributing to Early Childhood Development & Care.